brand180

The Perfect Pitch is a concept important to all creatives but even more so has become so important to agencies and freelancers alike in recent times. When looking for work or schmoozing a new prospect the question is how to push that “you got the project” button. I don’t think there is a sure way or iron clad process to make this happen but there are some variables that can make things go a little smoother. (more…)

We finally made it and it feels good. The thing that is always a balance in the world of a creative is marketing yourself as well as keeping up the constant work that is required. I’m taking a train ride to Charlotte, NC today and as I write this it gives me a chance to reflect on past and future projects and where Brand180 is going.

We came from humble beginnings and stay humble in our growth never forgetting where or how things started. We can always say we can rely on God who has always been our source.

So times we just need to know there is a plan for our lives and this is the song that we blast in the office when we need that pick me up.

We were sitting in the office today having a conversation about the importance of brand transparency after listening to a webinar from our friends at Vision Enhanced Studios on this past Wednesday and it raised some good questions. If a brand wants a true and loyal audience then wouldn’t the obvious course of action be to be a true and loyal brand?

Choosing what to buy or what service to use is like any other relationship in life, totally based on the past experiences and the outcomes that we want to receive from our choices. If we buy Nikes we know that they won’t make us jump higher or move faster but the thought followed by the quality of the product gives the smallest glimmer of possibility. In actuality what their saying is you may not be able to move like Lebron James but you sure will feel like it.